By: Brad Koyak If you have been following this series you know we have so far talked targeted display advertising and geo-fencing. These are two ways advertisers and marketers use our data and internet usage to serve us ads for products we are most likely interested in. In this post, we will step away from…
By: Brad Koyak This post is the second in a series titled Digital Marketing where we will cover some of the most common platforms used by advertisers. This article discusses the concept of geo-fencing. In the last post, we talked about targeted display advertising. In it, I discussed how personal user data has become an…
By: Brad Koyak This post is the first in a series titled Digital Marketing where we will cover some of the most common platforms used by advertisers. This article discusses the concept of targeted display advertising. Targeted Display Advertising On average companies allocate 44% of their marketing budget toward digital marketing. Specialists predict that this…
By: Karen Edwards, Ph.D. Twice a year, Laurus College welcomes a team of volunteers consisting of industry experts and community leaders to participate in virtual Program Advisory Committee (PAC) meetings. During these meetings, Directors from each department share important information. This information includes data on student and graduate satisfaction, retention, and job placement. The Program…
Written by: Wendy Flores, Department Director, Business Department Five Trends in Business Management Management is an essential role in any business field. Managers help guide all members of an organization and oversee all business operations. Business managers are responsible for managing daily tasks and setting organizational goals. As the daily business operation demand grows, so…
Written by: Chris Koehler, Department Director, 3D Animation Department Can Students Freelance? At the heart of many artists is the aspiration of becoming a self-employed artist for hire, better known as a freelancer. Freelance artists can be found in every industry and act as independent contractors providing services directly to clients. Although claiming the freelance…
Written by: Greg Gardner, Career Services Coordinator The Basics of Freelancing As with any endeavor, it all comes down to your work. It’s about the initiative and getting work done. If you’re thinking about freelancing, you should be aware that freelance work is harder, not because of the art skills, but because you must be…