Develop the knowledge to create website content and graphics, improve performance and capacity, integrate web sites with other computer applications, and convert written, graphic, audio and video components to compatible web formats.
Web Authoring: Plan and build responsive web solutions using modern HTML and CSS techniques.
Web Frameworks: Build and manage an eCommerce-based website that utilizes a modern back-end framework including plugins, themes, and custom code.
Design: Develop skills toward creating eye-catching designs based on solid principles that communicate a specific message and drive engagement through call to action.
Coding: Demonstrate an understanding of the foundations of programming through client-side and server-side scripting languages.
Marketing: Measure, categorize, and compare data to create user personas and develop customer scenarios to build marketing plans, create landing pages, develop advertisements, and launch social media campaigns.
Usability Design: Demonstrate an industry accepted pipeline for researching and developing websites based on usability principles while utilizing information architecture to organize content into logical groupings with appropriate navigation, and applying interaction design techniques to improve website usability and quality.
Content Creation: Develop text, images, audio/video, and multimedia content consistent with brand goals to encourage customer engagement and conversions for use in digital marketing, desktop publishing, eLearning, websites, and other applications.
Community Management: Demonstrate the management of online communities via creating a growth strategy to attract new users while developing relationships, creating community content, instigating discussions, and improving user experience.
Social Media Management: Create profiles and develop content that is both consistent with the culture for each of the major social media networking platforms and matches the brand tone and personality.
Branding: Plan and produce a brand identity and develop materials to support its tone and personality.