By: Juliana Ramirez of JR Bookkeeping We’re excited to bring you a series of articles written by Laurus College PAC members. In this post, Juliana Ramirez of JR Bookkeeping details 5 easy steps to better accounting for small businesses. Bookkeeping is the record-keeping part of accounting. It is a process that involves recording all the…
by: Brad Koyak of Spectre Graphics Ethics of big data is a topic that concerns us all. In my previous post, we discussed Big Data and the way it is changing the way businesses are run on a fundamental level. Big Data is the greatest advancement in marketing since television and is without a doubt a…
By: Brad Koyak from Spectre Graphics Data Collection Before we talk about what big data is, we have to talk about data collection. Since the early nineties, companies have recognized the importance of knowing who is visiting their website. Early on in the life of the internet companies would parse through their server log measure their…
By Shanna Miller Welcome to Business Systems Management and General Education! We have lots of things going on in Business Systems Management in 2021 and we’d like to keep you updated on what’s new and what’s changing! Business System Management in 2021 Some of our courses are going through some revisions, such as our English…
By Brad Koyak from Spectre Graphics In this post we will discuss how to manage your brand reputation. In my previous blog Brand Reputation Management I described how reputation management works. We discussed why it is so important, and what makes up a business’s reputation. You may want to read the previous entry before reading…
by: Brad Koyak from Spectre Graphics What Is Brand Reputation Management Wikipedia defines reputation management as “the influencing and controlling or concealing of an individual’s or group’s reputation.” That sounds pretty sinister to me. Controlling, manipulating, and concealing are all terms that simply mean hiding your brand’s skeletons in the proverbial closet. I propose that managing…
by: Brad Koyak Connected TV (CTV), the previous post in this series, demonstrated how it allows advertisers to target users across streaming services. In this article In addition to CTV, there are other platforms advertisers use to market using video. In this article, we are going to talk about Programmatic and Native video. Using Video…