In our well-rounded Bachelor of Science Degree program, you’ll take part in a career-oriented education that focuses on crafting mobile-ready, responsive web sites, using existing technologies and frameworks to quickly and easily build pages and websites, managing social media communities, developing concrete visual hierarchies, and effectively using design patterns and trends.

Web Authoring courses focus on crafting web pages utilizing modern coding techniques to create mobile-ready, responsive web sites using semantically correct code. Students also learn how to leverage existing technologies and frameworks to build pages and sites quickly and easily, and to apply both client and server-side code to improve their user experience.

Digital Marketing courses focus on researching and applying data toward creating campaigns that meet both user and business goals. They equip students with the primary concepts and skills necessary to manage social media communities and to design, develop, and deploy touch points to maximize conversions.

Content Creation and Design courses build student skills in writing, image development, audio/video editing, and multimedia creation, as well as graphic design and layout skills, with an eye toward developing concrete visual hierarchies and effectively utilizing design patterns and trends.

Web Design professionals design, create, and modify web sites. This includes analyzing user needs to implement web site content, graphics, performance, and capacity, and may also involve integrating web sites with other computer applications. Web designers also convert written, graphic, audio, and video components to compatible web formats by using software designed to facilitate the creation of web and multimedia content.

Individuals with Web Design training may find employment in a wide range of interesting and rewarding positions, including:

• Web Authoring: Plan and build responsive web solutions using modern HTML and CSS techniques.Web Frameworks: Build and manage an eCommerce-based website that utilizes a modern back-end framework including plugins, themes, and custom code.Design: Develop skills toward creating eye-catching designs based on solid principles that communicate a specific message and drive engagement through call to action.Coding: Demonstrate an understanding of the foundations of programming through client-side and server-side scripting languages.Marketing: Measure, categorize, and compare data to create user personas and develop customer scenarios to build marketing plans, create landing pages, develop advertisements, and launch social media campaigns.Usability Design: Demonstrate an industry accepted pipeline for researching and developing websites based on usability principles while utilizing information architecture to organize content into logical groupings with appropriate navigation, and applying interaction design techniques to improve website usability and quality.Content Creation: Develop text, images, audio/video, and multimedia content consistent with brand goals to encourage customer engagement and conversions for use in digital marketing, desktop publishing, eLearning, websites, and other applications.Community Management: Demonstrate the management of online communities via creating a growth strategy to attract new users while developing relationships, creating community content, instigating discussions, and improving user experience.Social Media Management: Create profiles and develop content that is both consistent with the culture for each of the major social media networking platforms and matches the brand tone and personality.Branding: Plan and produce a brand identity and develop materials to support its tone and personality.

We offer Associate and Bachelor of Science Degrees. The courses at Laurus College are taught online by experienced professionals from the field, and our college is known for its friendly learning environment and supportive staff and instructors who will feel like family.

You can even connect with faculty, classmates, and staff in person by visiting one of our locations: Atascadero, Chula Vista, Las Vegas, Oxnard, San Luis Obispo, and Santa Maria.