Business Systems Management, Bachelor of Science (B.S.)

Program Outline and Course Descriptions

The Bachelor of Science degree in Business Systems Management prepares students for a career in business, whether in a corporation, startup, or to follow their own entrepreneurial ambitions.  The goal of the program is to provide students with an opportunity to develop skills in critical and creative thinking, problem-solving, social responsibility, human relationships, and technological savvy.  Students will interact with faculty and peers in a career-oriented business education that emphasizes personal and professional integrity.  Managerial courses emphasize human values and techniques for establishing a sense of responsibility to employers, employees, and other stakeholders while building strong relationships; marketing and social entrepreneurship courses demonstrate the role of marketing in business and provide students with adaptive skills and tools to think creatively and develop innovative business ideas and solutions; and, finance and accounting courses equip business students with the primary concepts and skills necessary to understand budgeting and funding and to evaluate the cash flow within an enterprise. 

GENERAL EDUCATION
BIO 200 Life Sciences 5
BUS 200 Business Communications 5
ENG 100 English Composition I 5
ENG 200 English Composition II 5
ENG 305 Speech and Rhetoric 5
HUM 200 World History 5
MTH 101 Introductory Algebra 5
MTH 240 Statistics 5
PHY 200 Physical Science 5
PSY 140 Introduction to Psychology 5
SOC 120 Introduction to Sociology 5
Total General Education 55
PROGRAM CORE
ACC 120 Financial Accounting 5
BUS 100 Introduction to Business 5
BUS 140 Introduction to Spreadsheets 5
BUS 150 Entrepreneurship 5
BUS 160 Digital Presentations 5
BUS 210 Principles of Management 5
BUS 300 International Business 5
BUS 305 Business Ethics 5
BUS 320 AI & Digital Commerce 5
BUS 330  Business Information Systems 5
BUS 400 Small Business Management 5
BUS 410 Strategic Business Planning 5
BUS 430 Organizational Leadership 5
BUS 465 Ethics & Law in Media Communications 5
CIS 101 Emerging Technologies 5
FIN 260 Personal Finance 5
HRM 230 Human Resources 5
LAR 100  College Orientation 5
LAR 105 Introduction to Word Processing 5
LAW 240 Business Law 5
MKT 220 Principles of Marketing 5
MKT 315 Consumer Behavior 5
MKT 360  Strategic Marketing 5
MKT 420 Social Media Management 5
PMT 255 Project Management 5
WDD 110 Digital Graphics 5
WDD 310 Digital Advertising 5
Total Program Core 135
                 Total Credit Hours 190

The academic year is defined as 3 Quarters and 36 quarter credits.

Concentrations Available (maximum of one):

  • Digital Marketing:
    • BUS410, MKT315, MKT360, MKT420, WDD310
  • Entrepreneurship:
    • BUS150, BUS305, BUS400, BUS410, LAW240
  • Strategic Management:
    • BUS150, BUS305, BUS400, BUS410, LAW240

 

*Students enrolled in Nevada must take POL 210 in addition to the courses listed in the program outline.

  • Communication: Demonstrate effective oral and written communication skills; communicate concisely, professionally, and accurately in various professional modes, including emails and presentations.

  • Critical Thinking: Demonstrate critical thinking skills by formulating problems and developing achievable solutions; create, analyze and evaluate appropriate solutions, including those for ambiguous problems; streamline information for relevancy; effectively articulate their thinking processes throughout the problem-solving process.

  • Management: Demonstrate an understanding of sound management skills, including the effective management of groups and processes, the ability to appraise and evaluate both people and situations, and formulate solutions to common workplace problems; demonstrate knowledge and application of common leadership skills.

  • Marketing: Exhibit a strong understanding of personal branding, selling, and promotional techniques and the ability to create compelling advertisements and pitches for goods and services, including product, price, place, and promotional strategy; demonstrate an understanding of the legalities of marketing and intellectual property and the effective use of technology for marketing purposes, and to generate presence, connectivity, and relationships.

  • Financial Knowledge: Demonstrate mathematical and problem-solving skills in relation to financial management, including economics, personal finance, math, statistics, and accounting; use financial tools to collect and analyze data and to keep track of monetary trends.

  • Business Tools: Effectively use a variety of business and accounting tools, including Microsoft Word, Excel, Access, PowerPoint, Publisher, QuickBooks, and available online platforms, to more efficiently and effectively run the day-to-day business operations of an enterprise or organization.

The Business Systems Management Bachelor of Science Degree is 190 quarter credits and can be completed in four (4) years by attending all terms full time and consecutively.  

GENERAL EDUCATION

BIO 200 Life Sciences
This course provides an introduction to biological concepts, including cell biology, genetics, evolution, and ecology. Students will explore the scientific method and its applications in understanding living organisms. By the end of the course, students will have a fundamental understanding of biological systems and their impact on the environment.

BUS200 Business Communications 
This course focuses on effective communication in professional settings, including written, verbal, and digital correspondence. Topics include business writing, presentations, and professional etiquette. Students will develop skills in crafting clear, concise, and persuasive business messages. By the end of the course, students will be able to communicate effectively in diverse workplace scenarios.

ENG100 English Composition I
This course focuses on developing strong writing and critical thinking skills through various forms of written communication. Students will learn to craft clear, well-structured essays, conduct research, and use proper citation methods. Emphasis is placed on organizing ideas, developing arguments, and refining grammar and style. By the end of the course, students will be able to produce well-reasoned, coherent written work for academic and professional purposes.

ENG 200 English Composition II
Building on English Composition I, this course focuses on advanced writing, research, and analytical skills. Students will engage in critical reading, argumentative writing, and research-based projects. Emphasis is placed on effective communication, persuasive writing, and academic integrity. By the end of the course, students will be able to craft well-researched, compelling arguments across various disciplines.

ENG 305 Speech and Rhetoric
This course explores the principles of effective public speaking and persuasive communication. Students will develop skills in speech writing, delivery, and audience engagement. Topics include rhetorical strategies, speech structure, and presentation techniques. By the end of the course, students will be able to craft and deliver compelling speeches for academic, professional, and public settings.

HUM 200 World History
This course provides an overview of key historical events, civilizations, and cultural developments across the world. Topics include ancient civilizations, the Industrial Revolution, and modern global conflicts. Students will explore historical perspectives on social, economic, and political change. By the end of the course, students will be able to analyze historical trends and their impact on contemporary society.

MTH 101 Introductory Algebra
This course introduces students to fundamental algebraic concepts, including equations, inequalities, functions, and graphing. Students will develop problem-solving skills through real-world applications of algebra, preparing them for more advanced mathematical concepts. By the end of the course, students will have a strong foundation in algebra to support future coursework in business, science, and technology.

MTH 240 Statistics
This course introduces students to statistical concepts and their applications in decision-making. Topics include probability, data analysis, hypothesis testing, and interpretation of results. Students will develop critical thinking skills through real-world statistical problems and case studies. By the end of the course, students will be able to collect, analyze, and present data effectively in academic and professional settings.

PHY 200 Physical Science
Students will explore the principles of physics and chemistry, including motion, energy, atomic structure, and chemical reactions. This course emphasizes real-world applications of physical science concepts. By the end of the course, students will be able to apply scientific reasoning to analyze natural phenomena.

PSY 140 Introduction to Psychology
Students will explore fundamental concepts of psychology, including human behavior, cognition, development, and mental health. This course examines psychological theories and their real-world applications. By the end of the course, students will be able to analyze psychological influences on behavior and decision-making.

SOC 120 Introduction to Sociology
This course explores the study of human society, culture, and social behavior. Topics include social structures, group dynamics, institutions, and social change. Students will examine how cultural, economic, and political factors shape individual and group experiences. By the end of the course, students will be able to apply sociological concepts to analyze societal trends and current events.

 

PROGRAM CORE

ACC120 Financial Accounting
This course provides an introduction to accounting principles and financial reporting. Topics include journal entries, financial statements, asset management, and internal controls. Students will learn to interpret financial data and apply accounting principles in business decision-making. By the end of the course, students will be able to analyze financial reports and assess business performance.

BUS100 Introduction to Business
This course provides an overview of the fundamental principles of business, including management, marketing, finance, and operations. Students will explore how businesses operate in today’s economy, examine ethical decision-making, and analyze the role of entrepreneurship in the global marketplace. Through real-world case studies, students will gain insights into how businesses adapt to changing markets and consumer needs. By the end of the course, students will have a strong foundation in business concepts and decision-making strategies.

BUS140 Introduction to Spreadsheets
Students will develop essential spreadsheet skills used in business, finance, and data analysis. This course covers formulas, functions, data visualization, and financial modeling using spreadsheet software. Students will learn how to organize, analyze, and interpret data for decision-making. By the end of the course, students will be proficient in creating spreadsheets for professional and academic applications.

BUS150 Entrepreneurship
This course introduces students to the principles of entrepreneurship, including business planning, funding, and market analysis. Students will explore the challenges and opportunities of starting and managing a small business. By the end of the course, students will develop a business concept and apply entrepreneurial strategies to real-world scenarios.

BUS160 Digital Presentations
This course focuses on the design and delivery of effective digital presentations. Students will learn how to use multimedia tools, create engaging slide decks, and develop strong presentation techniques. Topics include visual storytelling, data visualization, and audience engagement. By the end of the course, students will be able to create and deliver professional digital presentations with clarity and impact.

BUS210 Principles of Management
Students will explore key management concepts, including leadership, decision-making, organizational structure, and team dynamics. This course examines best practices in management and strategies for motivating employees. By the end of the course, students will be able to apply management principles to real-world business challenges.

BUS300 International Business
This course examines the opportunities and challenges of conducting business in a global economy. Students will explore international trade, cultural considerations, global supply chains, and market entry strategies. Topics include global finance, international marketing, and the impact of economic policies. By the end of the course, students will be able to analyze global business trends and develop strategies for international market expansion.

BUS305 Business Ethics
This course explores ethical decision-making in business, covering corporate social responsibility, ethical leadership, and regulatory compliance. Students will examine real-world ethical dilemmas and evaluate the role of businesses in promoting sustainability and social impact. By the end of the course, students will be able to apply ethical frameworks to business decision-making and corporate governance.

BUS320 AI & Digital Commerce
This course explores how artificial intelligence (AI) and digital commerce are reshaping business models and consumer interactions. Topics include AI-driven marketing, e-commerce strategies, and automation in business processes. Students will analyze case studies on AI applications in business and develop strategies for leveraging digital commerce. By the end of the course, students will understand the impact of AI on modern business and digital retail trends.

BUS330 Business Information Systems
This course examines how information systems support business operations, decision-making, and strategy. Students will explore topics such as database management, cybersecurity, enterprise resource planning (ERP), and business intelligence. By the end of the course, students will understand how technology is used to enhance business efficiency and competitiveness.

BUS400 Small Business Management
This course provides practical knowledge on starting and managing a small business. Topics include business planning, financial management, operations, and customer relations. Students will explore real-world case studies of small business successes and challenges. By the end of the course, students will be able to develop a small business strategy and operational plan.

BUS410 Strategic Business Planning
This course teaches students how to develop a comprehensive business plan, from market research to financial forecasting. Topics include strategic goal setting, risk assessment, and competitive analysis. Students will create a detailed business plan as a final project. By the end of the course, students will be able to develop strategic business plans that support long-term growth and sustainability.

BUS430 Organizational Leadership
This course explores leadership theories, decision-making, and team management in organizations. Students will examine leadership styles, conflict resolution, and strategies for motivating teams. Emphasis is placed on ethical leadership and change management. By the end of the course, students will be able to assess leadership challenges and apply effective leadership techniques in organizational settings.

BUS465 Ethics & Law in Media Communications
This course examines the legal and ethical considerations in media and digital communication. Topics include intellectual property, defamation, privacy laws, and ethical journalism. Students will explore real-world cases of media ethics and regulatory compliance. By the end of the course, students will be able to evaluate media content and business practices through legal and ethical frameworks.

CIS101 Emerging Technologies
This course introduces students to the latest advancements in technology and their impact on businesses and society. Topics include artificial intelligence, cybersecurity, cloud computing, and the Internet of Things (IoT). Students will explore how emerging technologies drive innovation and transformation across industries. By the end of the course, students will be able to assess the potential of new technologies in various fields and their ethical implications.

FIN260 Personal Finance
This course covers financial literacy topics such as budgeting, saving, investing, and credit management. Students will develop strategies for managing personal finances and making informed financial decisions. By the end of the course, students will be able to create a financial plan for personal and professional success.

HRM230 Human Resources
This course introduces students to the principles of human resource management, including recruitment, employee relations, compensation, and workplace ethics. Students will examine how HR practices contribute to organizational success. By the end of the course, students will be able to evaluate HR strategies and apply them in business settings.

LAR100 College Orientation
This course introduces students to the skills and strategies needed for success in college and beyond. Topics include goal setting, time management, effective study techniques, and critical thinking. Students will explore resources available to support academic and career growth while developing skills in communication, collaboration, and self-advocacy. By the end of the course, students will be prepared to navigate their academic journey with confidence and apply essential success strategies in both educational and professional settings.

LAR 105 Introduction to Word Processing
Students will develop essential word processing skills needed for academic and professional success. This course covers formatting, document design, tables, and collaboration tools within word processing software. Students will learn to create, edit, and format professional documents, enhancing their ability to communicate effectively in business and academic settings. By the end of the course, students will be proficient in using word processing tools for written communication and document creation.

LAW240 Business Law
This course provides an overview of legal principles affecting businesses, including contracts, intellectual property, employment law, and ethical considerations. Students will learn how legal frameworks impact business decision-making. By the end of the course, students will understand key legal concepts relevant to business operations.

MKT220 Principles of Marketing
Students will explore fundamental marketing concepts, including consumer behavior, branding, advertising, and digital marketing strategies. This course examines how businesses create value for customers and build competitive advantages. By the end of the course, students will be able to develop marketing strategies that align with business goals.

MKT315 Consumer Behavior
This course explores the psychological, cultural, and social factors that influence consumer decision-making. Students will examine how businesses use consumer insights to shape marketing strategies. Topics include perception, motivation, buying habits, and digital influence on purchasing behavior. By the end of the course, students will be able to analyze consumer trends and apply behavioral theories to marketing strategies.

MKT360 Strategic Marketing
This course examines how businesses develop and execute marketing strategies to achieve competitive advantage. Topics include market research, brand positioning, integrated marketing communications, and digital strategy. Students will apply marketing concepts through case studies and projects. By the end of the course, students will be able to formulate strategic marketing plans tailored to different business environments.

MKT420 Social Media Management
This course covers social media strategies for brand engagement, audience building, and content marketing. Students will explore platform-specific strategies for Facebook, Instagram, LinkedIn, TikTok, and emerging platforms. Topics include analytics, influencer partnerships, and crisis management in social media. By the end of the course, students will be able to develop and execute social media campaigns aligned with business goals.

PMT255 Project Management
Students will learn project planning, scheduling, budgeting, and risk management techniques. This course covers industry-standard project management tools and best practices. By the end of the course, students will be able to create project plans and manage resources effectively.

WDD 110 Digital Graphics
This course introduces students to Adobe Photoshop, the fundamental graphics application and image editing software used in the computer graphics industry. Students learn the fundamentals of this software, and will study topics including selections, layers, masking, filters, image manipulation and correction, composition, painting, and optimization for the web. Students examine techniques for efficient editing, processing, and file handling. Topics in photo editing may be studied, including color enhancement, lighting correction, and overall retouching.

WDD 310 Digital Advertising  
This course teaches common traditional and modern marketing theories. It focuses on consumer behavior, sales management, and basic marketing principles and research. This course also examines marketing strategies for specific audiences. In addition, this course focuses on email marketing, growing an email list, and the in and out of managing email mailers. It also focuses on creation and management of pay per click ads and other types of online advertising as well as the creation, execution, and maintenance of an online ad campaign.

Program Outline
GENERAL EDUCATION
BIO 200 Life Sciences 5
BUS 200 Business Communications 5
ENG 100 English Composition I 5
ENG 200 English Composition II 5
ENG 305 Speech and Rhetoric 5
HUM 200 World History 5
MTH 101 Introductory Algebra 5
MTH 240 Statistics 5
PHY 200 Physical Science 5
PSY 140 Introduction to Psychology 5
SOC 120 Introduction to Sociology 5
Total General Education 55
PROGRAM CORE
ACC 120 Financial Accounting 5
BUS 100 Introduction to Business 5
BUS 140 Introduction to Spreadsheets 5
BUS 150 Entrepreneurship 5
BUS 160 Digital Presentations 5
BUS 210 Principles of Management 5
BUS 300 International Business 5
BUS 305 Business Ethics 5
BUS 320 AI & Digital Commerce 5
BUS 330  Business Information Systems 5
BUS 400 Small Business Management 5
BUS 410 Strategic Business Planning 5
BUS 430 Organizational Leadership 5
BUS 465 Ethics & Law in Media Communications 5
CIS 101 Emerging Technologies 5
FIN 260 Personal Finance 5
HRM 230 Human Resources 5
LAR 100  College Orientation 5
LAR 105 Introduction to Word Processing 5
LAW 240 Business Law 5
MKT 220 Principles of Marketing 5
MKT 315 Consumer Behavior 5
MKT 360  Strategic Marketing 5
MKT 420 Social Media Management 5
PMT 255 Project Management 5
WDD 110 Digital Graphics 5
WDD 310 Digital Advertising 5
Total Program Core 135
                 Total Credit Hours 190

The academic year is defined as 3 Quarters and 36 quarter credits.

Concentrations Available (maximum of one):

  • Digital Marketing:
    • BUS410, MKT315, MKT360, MKT420, WDD310
  • Entrepreneurship:
    • BUS150, BUS305, BUS400, BUS410, LAW240
  • Strategic Management:
    • BUS150, BUS305, BUS400, BUS410, LAW240

 

*Students enrolled in Nevada must take POL 210 in addition to the courses listed in the program outline.

Program Outcomes

  • Communication: Demonstrate effective oral and written communication skills; communicate concisely, professionally, and accurately in various professional modes, including emails and presentations.

  • Critical Thinking: Demonstrate critical thinking skills by formulating problems and developing achievable solutions; create, analyze and evaluate appropriate solutions, including those for ambiguous problems; streamline information for relevancy; effectively articulate their thinking processes throughout the problem-solving process.

  • Management: Demonstrate an understanding of sound management skills, including the effective management of groups and processes, the ability to appraise and evaluate both people and situations, and formulate solutions to common workplace problems; demonstrate knowledge and application of common leadership skills.

  • Marketing: Exhibit a strong understanding of personal branding, selling, and promotional techniques and the ability to create compelling advertisements and pitches for goods and services, including product, price, place, and promotional strategy; demonstrate an understanding of the legalities of marketing and intellectual property and the effective use of technology for marketing purposes, and to generate presence, connectivity, and relationships.

  • Financial Knowledge: Demonstrate mathematical and problem-solving skills in relation to financial management, including economics, personal finance, math, statistics, and accounting; use financial tools to collect and analyze data and to keep track of monetary trends.

  • Business Tools: Effectively use a variety of business and accounting tools, including Microsoft Word, Excel, Access, PowerPoint, Publisher, QuickBooks, and available online platforms, to more efficiently and effectively run the day-to-day business operations of an enterprise or organization.

Program Length

The Business Systems Management Bachelor of Science Degree is 190 quarter credits and can be completed in four (4) years by attending all terms full time and consecutively.  

Course Descriptions

GENERAL EDUCATION

BIO 200 Life Sciences
This course provides an introduction to biological concepts, including cell biology, genetics, evolution, and ecology. Students will explore the scientific method and its applications in understanding living organisms. By the end of the course, students will have a fundamental understanding of biological systems and their impact on the environment.

BUS200 Business Communications 
This course focuses on effective communication in professional settings, including written, verbal, and digital correspondence. Topics include business writing, presentations, and professional etiquette. Students will develop skills in crafting clear, concise, and persuasive business messages. By the end of the course, students will be able to communicate effectively in diverse workplace scenarios.

ENG100 English Composition I
This course focuses on developing strong writing and critical thinking skills through various forms of written communication. Students will learn to craft clear, well-structured essays, conduct research, and use proper citation methods. Emphasis is placed on organizing ideas, developing arguments, and refining grammar and style. By the end of the course, students will be able to produce well-reasoned, coherent written work for academic and professional purposes.

ENG 200 English Composition II
Building on English Composition I, this course focuses on advanced writing, research, and analytical skills. Students will engage in critical reading, argumentative writing, and research-based projects. Emphasis is placed on effective communication, persuasive writing, and academic integrity. By the end of the course, students will be able to craft well-researched, compelling arguments across various disciplines.

ENG 305 Speech and Rhetoric
This course explores the principles of effective public speaking and persuasive communication. Students will develop skills in speech writing, delivery, and audience engagement. Topics include rhetorical strategies, speech structure, and presentation techniques. By the end of the course, students will be able to craft and deliver compelling speeches for academic, professional, and public settings.

HUM 200 World History
This course provides an overview of key historical events, civilizations, and cultural developments across the world. Topics include ancient civilizations, the Industrial Revolution, and modern global conflicts. Students will explore historical perspectives on social, economic, and political change. By the end of the course, students will be able to analyze historical trends and their impact on contemporary society.

MTH 101 Introductory Algebra
This course introduces students to fundamental algebraic concepts, including equations, inequalities, functions, and graphing. Students will develop problem-solving skills through real-world applications of algebra, preparing them for more advanced mathematical concepts. By the end of the course, students will have a strong foundation in algebra to support future coursework in business, science, and technology.

MTH 240 Statistics
This course introduces students to statistical concepts and their applications in decision-making. Topics include probability, data analysis, hypothesis testing, and interpretation of results. Students will develop critical thinking skills through real-world statistical problems and case studies. By the end of the course, students will be able to collect, analyze, and present data effectively in academic and professional settings.

PHY 200 Physical Science
Students will explore the principles of physics and chemistry, including motion, energy, atomic structure, and chemical reactions. This course emphasizes real-world applications of physical science concepts. By the end of the course, students will be able to apply scientific reasoning to analyze natural phenomena.

PSY 140 Introduction to Psychology
Students will explore fundamental concepts of psychology, including human behavior, cognition, development, and mental health. This course examines psychological theories and their real-world applications. By the end of the course, students will be able to analyze psychological influences on behavior and decision-making.

SOC 120 Introduction to Sociology
This course explores the study of human society, culture, and social behavior. Topics include social structures, group dynamics, institutions, and social change. Students will examine how cultural, economic, and political factors shape individual and group experiences. By the end of the course, students will be able to apply sociological concepts to analyze societal trends and current events.

 

PROGRAM CORE

ACC120 Financial Accounting
This course provides an introduction to accounting principles and financial reporting. Topics include journal entries, financial statements, asset management, and internal controls. Students will learn to interpret financial data and apply accounting principles in business decision-making. By the end of the course, students will be able to analyze financial reports and assess business performance.

BUS100 Introduction to Business
This course provides an overview of the fundamental principles of business, including management, marketing, finance, and operations. Students will explore how businesses operate in today’s economy, examine ethical decision-making, and analyze the role of entrepreneurship in the global marketplace. Through real-world case studies, students will gain insights into how businesses adapt to changing markets and consumer needs. By the end of the course, students will have a strong foundation in business concepts and decision-making strategies.

BUS140 Introduction to Spreadsheets
Students will develop essential spreadsheet skills used in business, finance, and data analysis. This course covers formulas, functions, data visualization, and financial modeling using spreadsheet software. Students will learn how to organize, analyze, and interpret data for decision-making. By the end of the course, students will be proficient in creating spreadsheets for professional and academic applications.

BUS150 Entrepreneurship
This course introduces students to the principles of entrepreneurship, including business planning, funding, and market analysis. Students will explore the challenges and opportunities of starting and managing a small business. By the end of the course, students will develop a business concept and apply entrepreneurial strategies to real-world scenarios.

BUS160 Digital Presentations
This course focuses on the design and delivery of effective digital presentations. Students will learn how to use multimedia tools, create engaging slide decks, and develop strong presentation techniques. Topics include visual storytelling, data visualization, and audience engagement. By the end of the course, students will be able to create and deliver professional digital presentations with clarity and impact.

BUS210 Principles of Management
Students will explore key management concepts, including leadership, decision-making, organizational structure, and team dynamics. This course examines best practices in management and strategies for motivating employees. By the end of the course, students will be able to apply management principles to real-world business challenges.

BUS300 International Business
This course examines the opportunities and challenges of conducting business in a global economy. Students will explore international trade, cultural considerations, global supply chains, and market entry strategies. Topics include global finance, international marketing, and the impact of economic policies. By the end of the course, students will be able to analyze global business trends and develop strategies for international market expansion.

BUS305 Business Ethics
This course explores ethical decision-making in business, covering corporate social responsibility, ethical leadership, and regulatory compliance. Students will examine real-world ethical dilemmas and evaluate the role of businesses in promoting sustainability and social impact. By the end of the course, students will be able to apply ethical frameworks to business decision-making and corporate governance.

BUS320 AI & Digital Commerce
This course explores how artificial intelligence (AI) and digital commerce are reshaping business models and consumer interactions. Topics include AI-driven marketing, e-commerce strategies, and automation in business processes. Students will analyze case studies on AI applications in business and develop strategies for leveraging digital commerce. By the end of the course, students will understand the impact of AI on modern business and digital retail trends.

BUS330 Business Information Systems
This course examines how information systems support business operations, decision-making, and strategy. Students will explore topics such as database management, cybersecurity, enterprise resource planning (ERP), and business intelligence. By the end of the course, students will understand how technology is used to enhance business efficiency and competitiveness.

BUS400 Small Business Management
This course provides practical knowledge on starting and managing a small business. Topics include business planning, financial management, operations, and customer relations. Students will explore real-world case studies of small business successes and challenges. By the end of the course, students will be able to develop a small business strategy and operational plan.

BUS410 Strategic Business Planning
This course teaches students how to develop a comprehensive business plan, from market research to financial forecasting. Topics include strategic goal setting, risk assessment, and competitive analysis. Students will create a detailed business plan as a final project. By the end of the course, students will be able to develop strategic business plans that support long-term growth and sustainability.

BUS430 Organizational Leadership
This course explores leadership theories, decision-making, and team management in organizations. Students will examine leadership styles, conflict resolution, and strategies for motivating teams. Emphasis is placed on ethical leadership and change management. By the end of the course, students will be able to assess leadership challenges and apply effective leadership techniques in organizational settings.

BUS465 Ethics & Law in Media Communications
This course examines the legal and ethical considerations in media and digital communication. Topics include intellectual property, defamation, privacy laws, and ethical journalism. Students will explore real-world cases of media ethics and regulatory compliance. By the end of the course, students will be able to evaluate media content and business practices through legal and ethical frameworks.

CIS101 Emerging Technologies
This course introduces students to the latest advancements in technology and their impact on businesses and society. Topics include artificial intelligence, cybersecurity, cloud computing, and the Internet of Things (IoT). Students will explore how emerging technologies drive innovation and transformation across industries. By the end of the course, students will be able to assess the potential of new technologies in various fields and their ethical implications.

FIN260 Personal Finance
This course covers financial literacy topics such as budgeting, saving, investing, and credit management. Students will develop strategies for managing personal finances and making informed financial decisions. By the end of the course, students will be able to create a financial plan for personal and professional success.

HRM230 Human Resources
This course introduces students to the principles of human resource management, including recruitment, employee relations, compensation, and workplace ethics. Students will examine how HR practices contribute to organizational success. By the end of the course, students will be able to evaluate HR strategies and apply them in business settings.

LAR100 College Orientation
This course introduces students to the skills and strategies needed for success in college and beyond. Topics include goal setting, time management, effective study techniques, and critical thinking. Students will explore resources available to support academic and career growth while developing skills in communication, collaboration, and self-advocacy. By the end of the course, students will be prepared to navigate their academic journey with confidence and apply essential success strategies in both educational and professional settings.

LAR 105 Introduction to Word Processing
Students will develop essential word processing skills needed for academic and professional success. This course covers formatting, document design, tables, and collaboration tools within word processing software. Students will learn to create, edit, and format professional documents, enhancing their ability to communicate effectively in business and academic settings. By the end of the course, students will be proficient in using word processing tools for written communication and document creation.

LAW240 Business Law
This course provides an overview of legal principles affecting businesses, including contracts, intellectual property, employment law, and ethical considerations. Students will learn how legal frameworks impact business decision-making. By the end of the course, students will understand key legal concepts relevant to business operations.

MKT220 Principles of Marketing
Students will explore fundamental marketing concepts, including consumer behavior, branding, advertising, and digital marketing strategies. This course examines how businesses create value for customers and build competitive advantages. By the end of the course, students will be able to develop marketing strategies that align with business goals.

MKT315 Consumer Behavior
This course explores the psychological, cultural, and social factors that influence consumer decision-making. Students will examine how businesses use consumer insights to shape marketing strategies. Topics include perception, motivation, buying habits, and digital influence on purchasing behavior. By the end of the course, students will be able to analyze consumer trends and apply behavioral theories to marketing strategies.

MKT360 Strategic Marketing
This course examines how businesses develop and execute marketing strategies to achieve competitive advantage. Topics include market research, brand positioning, integrated marketing communications, and digital strategy. Students will apply marketing concepts through case studies and projects. By the end of the course, students will be able to formulate strategic marketing plans tailored to different business environments.

MKT420 Social Media Management
This course covers social media strategies for brand engagement, audience building, and content marketing. Students will explore platform-specific strategies for Facebook, Instagram, LinkedIn, TikTok, and emerging platforms. Topics include analytics, influencer partnerships, and crisis management in social media. By the end of the course, students will be able to develop and execute social media campaigns aligned with business goals.

PMT255 Project Management
Students will learn project planning, scheduling, budgeting, and risk management techniques. This course covers industry-standard project management tools and best practices. By the end of the course, students will be able to create project plans and manage resources effectively.

WDD 110 Digital Graphics
This course introduces students to Adobe Photoshop, the fundamental graphics application and image editing software used in the computer graphics industry. Students learn the fundamentals of this software, and will study topics including selections, layers, masking, filters, image manipulation and correction, composition, painting, and optimization for the web. Students examine techniques for efficient editing, processing, and file handling. Topics in photo editing may be studied, including color enhancement, lighting correction, and overall retouching.

WDD 310 Digital Advertising  
This course teaches common traditional and modern marketing theories. It focuses on consumer behavior, sales management, and basic marketing principles and research. This course also examines marketing strategies for specific audiences. In addition, this course focuses on email marketing, growing an email list, and the in and out of managing email mailers. It also focuses on creation and management of pay per click ads and other types of online advertising as well as the creation, execution, and maintenance of an online ad campaign.

We Have a Lot to Offer You!

We offer Associate and Bachelor of Science Degrees. The courses at Laurus College are taught online by experienced professionals from the field, and our college is known for its friendly learning environment and supportive staff and instructors who will feel like family.

You can even connect with faculty, classmates, and staff in person by visiting one of our locations: Atascadero, Chula Vista, Las Vegas, Oxnard, San Luis Obispo, and Santa Maria.

Accreditations and Approvals

Accredited by the Distance Education Accrediting Commission (DEAC)

Approved to operate by the California Bureau for Private Postsecondary Education (BPPE)

Laurus College BBB Business Review