Despite being a web designer and digital marketer, I have very little personal experience with many of the current social media platforms. As social media becomes more and more important for the sales funnel, I decided it was time to immerse myself in the culture of the top sites. I wanted to experiment: What can…
Google Analytics is a small bit of code that you add to a website. This code collects anonymous information about users who visit your site. It tracks what pages your users visit, how long they stay there, and if they convert or not. You can use this information to improve pages that are not performing…
By Brad Koyak from Spectre Graphics In this post we will discuss how to manage your brand reputation. In my previous blog Brand Reputation Management I described how reputation management works. We discussed why it is so important, and what makes up a business’s reputation. You may want to read the previous entry before reading…
By: Brad Koyak This post is the first in a series titled Digital Marketing where we will cover some of the most common platforms used by advertisers. This article discusses the concept of targeted display advertising. Targeted Display Advertising On average companies allocate 44% of their marketing budget toward digital marketing. Specialists predict that this…
Written by: Rory Decker, Instructor, Web Design Department Ways to Create a Portfolio Web Designers make web pages… no surprise there! You may be building a website for your boss, a random client or even a family member. But, many new web designers don’t think about the most important website of all when they’re first…