Richard Krueger
PBS Instructor
Richard has extensive experience in marketing, product management, communications, and business development. He has proven success with turn-around, growth, and start-up firms in the hi-tech industry. He developed and directed the successful launch of innovative B2B software, network storage, and RFID solutions.
AREAS OF EXPERTISE
Strategic Planning | Market Development | Product Management | Business Development | Budget Management | Strategic Alliances | Corporate Spokesperson | Marketing Communications | Event Management | Media Relations | Budget Management | Team Leadership | Product Evangelist
BUSINESS KNOW-HOW
Overcame the challenges facing a turn-around company, including non-presence in the marketplace and a lack of corporate relationships with targeted partners. Created a worldwide channel of distributors, systems integrators, value-added resellers, and independent software vendors.
Ran F100 company RFID “Smart Paper” business and penetrated previously-undefined supply chain management, ticketing, transit, asset tracking, authentication, and retail markets. Built a new channel of paper/label converters, systems integrators, and manufacturers from the ground floor.
Provided effective thought leadership and communications for an innovative start-up firm with limited private funding. Set up two-tier distribution channel from scratch. Led the marketing effort behind a successful acquisition and public offering. Managed communications for the new public company.
Richard holds a Bachelor’s Degree in Management Science / Operations Research from California State University, Los Angeles. Elected to Beta Gamma Sigma.
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